Let’s face it! We now live in the social media era where one tweet or one post gets viral first before it’s even on the news. Platforms like Twitter and Instagram have given users direct access to the world, even the world of their favorite celebrities. Celebrities in return directly communicate with their fans through their public accounts.
For instance, stars like Selena Gomez use their social media accounts to voice out their issues while other celebrities like Kylie Jenner and Justin Bieber built empires on social media. Most of the celebrities we follow have greatly influenced people. The more followers on their account, the more power they have.
Now, let’s all check who are the most influential stars on social media.
For a young star, Selena seems to have achieved a lot which includes being the most followed celebrity on Instagram. (here is her account: @selenagomez) The 25-year old singer-actress maintains the most loyal stream of 128M followers. Despite taking many hiatuses due to mental reasons, she still gets millions of likes whenever she posts something. Currently, Selena’s post revealing that she received a kidney transplant due to her lupus is the third most liked photo on the website. Six of her posts are also among the top ten most liked photos on the site.
Coming in as the second most followed celebrity on Instagram, there is no doubt how influential Ariana is to her 114M followers (@ariandagrande). The 24-year old singer’s impact goes far beyond Instagram. When a suicide bomber attacked concertgoers after her concert at the Manchester Arena last May, she tweeted, “Broken. From the bottom of my heart, I am so sorry. I don’t have words.” These words instantly became one of the most retweeted post in the social networking site, gathering more than a million tweets and 2.6 million likes.
The diva’s Beyhives are surely a strong force on social media. (@beyonce) Aside from holding the fifth spot of being the most followed Instagram celebrity, Beyonce’s two photos also rank as the most liked photos in the photo-sharing app. The photo where she announced that she was expecting twins in February 2017 has 11 million likes. It is followed by the photo welcoming her twins, Sir and Rumi Carter, with 10 million likes. Even though the singer has 107M followers, she doesn’t follow anyone on Instagram.
Being a star whose career began through social media (@justinbieber), Justin Bieber surely owes a lot to his Bielibers. The singer was discovered through his YouTube covers. He used his Facebook and Twitter accounts to share his music and promote his tours. This year, Bieber has reached 100M followers on Twitter and 92.4M followers on Instagram. This is despite being on hiatus from August 2016 to February 2017. His feed is usually filled with hilarious memes, selfies, and candid shots with friends. He also occasionally interacts with his fans through Instagram Live.
Kim Kardashian also built her career through social media. (@kimkardashian) Taking advantage of their already public life that fans get to see in Keeping Up With The Kardashians, The reality star continues to share selfies and intimate moments in her social media account earning her 103M followers on Instagram. Now known as as a social media mogul, Kim have released a book entitled “Selfish.”
Kendall and Kylie Jenner
Speaking of building careers through social media, the Jenner siblings are top on the list. Just like their big sister Kim Kardashian, Kendall (@kendalljenner) and Kylie (@kyliejenner) are great influencers. They both have massive followers in Twitter, Instagram, and Snapchat. What sets them apart from others is their ability to sell themselves and actually earn through what they share in their accounts. Kylie successfully turned her bunch of followers into customers when she launched Kylie Cosmetics in 2015. Kendall, on the other hand, is now considered one of the most sought-after supermodels simply because of her popular and gorgeous Instagram photos. Together, these two sisters have debut their own clothing line in 2016. Indeed, their fashion empire is consistently growing just because they’ve been actively sharing their OOTDs, selfies, and every little thing they do on social media.
The “Look What You Made Me Do” singer used to be the most followed celebrity on Instagram yet she lost the spot when she took a break from social media. She still remains to be part of the Top 10 with 104.2M followers plus 85M followers on Twitter. Swift (@taylorswift) has greatly relied on her social media accounts to promote her projects. Tagged as the Queen of Marketing, Swift proves that she is by revealing the details of her very own social media app called “The Swift Life.” The app is described as “a creative, inclusive, and community-driven place for users to better connect with each other…and Taylor.” It is expected to arrive late this year. Perhaps, this might even be released together with her sixth album “Reputation.”
Breaking the internet with the most talked about selfie, Ellen DeGeneres (@theellenshow) is clearly influential after gathering major A-listers like Meryl Streep, Jennifer Lawrence, Bradley Cooper, Angelina Jolie, and Brad Pitt for a selfie during the 2014 Academy Awards. The tweet was a record breaker after being shared for over three million times. It was even described as the most epic selfie of all time. Her show’s page is also ranked No. 6 as the most followed pages on Twitter. The comedian and talk show host doesn’t just use these social media platforms to bring some positivity and fun around the world, she also updates her followers with relevant information on important topics like her hurricane relief efforts.
Katy Perry (@katyperry) set a record for being the first person to ever reach 100 Million followers on Twitter. She started using social media at the start of her career in 2009. Since then, the singer has wisely used her accounts to connect to her fanbase and even reach wider audience regarding important topics like her support for the LGBT Community in the Human Rights campaign. Katy Perry used her account to express her support for Hillary Clinton during the presidential campaign in 2016 Elections. She has now more than 105M followers on Twitter and 67.8M followers on Instagram.
Even before he became the president of the United States of America, Donald Trump (@realDonaldTrump) was very active in social media. He was known for his frank comments and provocative tweets that stir discussion and most of the time, gain different reactions from celebrities and politicians around the world. Less than a year into his presidency, he’s now tagged as the Most Active President in social media. Although being extremely popular in social networks, Trump missed being in the list of the Top 20 Most Followed Twitter accounts. He’s currently at No. 21 and there are no signs of slowing down. He is arguably more influential than any of the others with more followers since every news agency repeats and discusses his every Tweet, even if it is something like “covfefe”