You might think pop star singer Taylor Swift already has it all, so what more could she want? She is one of the highest paid musicians. She is surrounded by beautiful famous friends. She has a gorgeous boyfriend, Calvin Harris. She spends her days traveling the world sharing her music and bringing joy to her fans. It looks like Taylor is about to cross off another accomplishment from her list. The “Blank Space” singer is getting ready to launch her own mobile gaming app. Not much detail is known yet, except Taylor is partnering with Glu Mobile Inc. to develop the game, and it is expected to be released at the end of 2016.
If Glu Mobile Inc. sounds familiar, it should. Glu Mobile has launched many games and several more recent apps are affiliated to celebrities. They offer games like Katy Perry Pop, Kardashian Hollywood, and Sniper X with Jason Stratham. Glu Mobile’s latest marketing strategy is to create personalized games for global stars that already have a large media following. With over 70 million followers on her Facebook page and Twitter account, not to mention her ever growing popularity in the music industry, Taylor is a perfect partner for the gaming company.