Here is Kate Upton’s new Mercedes-Benz commercial that is to be played during the Superbowl this year.
The Parents Television Council isn’t happy about it. Their spokeswoman said it “isn’t selling cars, it’s selling sexual objectification.” I say, “yeah, so what?”
She said, “This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want. If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”
Please, get over yourself. The Superbowl has a long tradition of sexy commercials. Just look at the GoDaddy commercials over the years. Also, looking back at other Kate Upton’s other commercials and her Sports Illustrated pictures, I would have to say the new commercial is way tamer than I would have expected. I don’t see why they consider it regressing. It’s true, many girls can and do use sex appeal to get what they want (just look at Kate Upton’s entire career). It has always been this way. This is nothing new. Nobody is forcing her. It doesn’t prevent other women from achieving success in ways the spokeswoman would approve of. It doesn’t hurt anyone and it is just the way the world is and always has been. Women have opportunities in corporate, professional environments, or they can take the Kate Upton route. They can use whatever tools they have to succeed. That just means they have more opportunities. I don’t think that is a bad thing.
Personally, I expected to see Kate Upton wet in a bikini, not dry in blue jeans. If anything, this commercial is disappointing that it didn’t make very use of the fact they had Kate Upton available for a commercial.